ICAR Webinar: Crafting Your Value Proposition

Join us for a dynamic 45-minute webinar designed for NGO and mental healthcare leaders looking to stand out and secure funding.

Gila Tolub, co-founder and Executive Director of ICAR Collective, will share insights from her 20+ years in strategy consulting and healthcare innovation. Guest host Carmel Yoeli, founder and CEO of Atreo, is a global leader in Narrative Design for B2B Tech. With deep expertise in strategic storytelling, branding, and category design, he helps organizations craft compelling narratives that drive impact.

Drawing from their experiences, Gila and Carmel will explore practical strategies to define and communicate your unique value proposition—essential for success in the mental health ecosystem.